Victoria’s Secret Beauty

A fragrance finder that engages all the senses.

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VS customers were largely unaware of the brand’s award winning prestige fragrances (me included). Those who were, didn’t understand the olfactive notes or emotional characteristics of the “juice.”

Our goal, elevate product awareness, and help shoppers better understand there own olfactive preferences through scent, mood and personaltiy.

ROLE

Creative Director, UX

CONTRIBUTIONS

Design Strategy
Content Strategy
Art Direction
Stakeholder Management
Visual Development
Usability Testing

Tell us what you like, we’ll show you what you’ll love.

We designed a quiz around scent and personality preferences. Dozens of potential questions were tested with users. Then, together with the “Nose”, we developed a weighted point system for each question/answer in order to ensure the best fragrance recommendation possible.

“Skeptical, I took the quiz to find out which perfume is best for you and it matched me with Eau So Sexy. So I took a chance and ordered the rollerball size just in case I didn't like it. It is BY FAR my favorite perfume EVER. I have since ordered the largest size available as well as the lotion! Absolutely love it!”

ANTYSTR
Happy Customer

Scent + Color

Color has a stronger association to scent than you might think. During a visit to the parfumerie, we were asked to close our eyes, smell a scent, and then paint the colors that came to mind. 9 out of 10 of us painted the same colors! This led to a water color motif as a central component to the visual language. Additionally, color preference became a heavily weighted quiz question.