Wayfair On Air

Revolutionizing ecom with the fun and interactivity of live shopping.

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Wayfair is a leading online retailer helping 22M+ customers create their feeling of home with a world class e-commerce platform. However, shopping is traditionally a lot more social and entertaining than purely adding something to your cart. Wayfair aimed to shift customer engagement from transactional to emotional, inspirational, and educational.

We were tasked with launching a 0-1 video shopping platform connecting their most loyal customers with inspiring creators making the transition from discovery to purchase much easier than anywhere else.

ROLE

Principal Product Designer

CONTRIBUTIONS

North Star Product Vision
MLP Strategy & Roadmap
Cross-Functional Collaboration
User Research
User Experience Design
Interactive Prototypes & Testing
Visual Design
UI Library
Content Guidelines

Upon joining the Wayfair On Air team, I was tasked with standing-up a video player and browse experience with an ambitious deadline of 4 weeks to quickly enable our partners in the Commercial org to test in the wild a content strategy akin to QVC and HSN.

The world spent 2X more time on TikTok vs. Netflix in 2021.*

Market insights informed my MLP design approach—a mobile first, familiar UX/UI optimized for short-form video.

During post-MLP design iterations, our customers said when it comes to shopping inspiration, they don’t watch pre-recorded video online that’s longer than 3 to 4 minutes.

Uncovering insights like these influenced the evolution of our partner’s content strategy.

*Sources: Prof G Analysis, Company Data, Statista, Wall Street Journal

Watch + shop: how-to’s, reviews, tips & more

We envisioned a browse experience personalized for serendipitous discovery of relevant videos and live stream events published by inspiring creators, influencers and ambassadors.

LIVE in 3…2…1...

A live shopping experience that celebrates togetherness in real time.

Whether an active participant or a lurker, everyone FEELS the social connection immediately—a sense of togetherness with like-minded viewers.

We focused on the most important features (informed by in-depth research & surveys) for customers to fully experience the event together, then got out of the way—our design principle for what to build, and what not to.

Users are never more than one tap away from shopping.

This is our special sauce—seamless integration with Wayfair’s state-of-the-art end-to-end e-commerce experience—the unique value we bring to our video shopping platform setting us apart from all others.