Victoria’s Secret Swim
Mix, match and mismatch the perfect bikini.
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The Victoria’s Secret Beach Sexy collection was merchandised to allow for 100’s of customizable bikini combos to be created. However, only 40% of purchases included a top and bottom.
Standard collection pages – while generally preferred for browsing large assortments online – are not optimized for quick side-by-side comparisons, which we believed was key to creating the perfect bikini.
ROLE
Creative Director UX
CONTRIBUTIONS
Product Design
Art Direction
Interaction Design
Usability Testing
UI/UX Design
Play matchmaker – anything goes.
A mobile-first, single page, web app enabling VS customers to see every color/style combo and effortlessly mix, match and mismatch bikini tops and bottoms.
#BikiniMixer shoppers can share their favorite custom bikinis on Facebook, Twitter, Pinterest or email.
+200%
CONVERSION RATE
Bikini Mixer conversion was 200% higher than the volume driving Shop-All-Bikinis standard collection page.
+45%
AVERAGE ORDER SIZE
Bikini Mixer drove 45% higher average order sizes per session than the volume driving Shop-All-Bikinis collection page.
Let’s work together.
Chad Higinbotham
Product Design Leader
New York
