Victoria’s Secret Beauty
Product bundling made easy for everyone involved.
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Victoria's Secret wanted to reward customers for purchasing multiple items at once. To qualify, shoppers needed to select one item from multiple product categories within a limited assortment. To complicate things further, rewards could vary from price discounts to free gifts with selectable attributes.
Our aim was to develop a feature that helped customers easily build product bundles and merchandisers to efficiently set-up and maintain them.
ROLE
Director, Product Design
CONTRIBUTIONS
MVP Strategy
Cross-Functional Collaboration
Interactive Prototypes & Testing
UX/UI Design
Interaction Design
Let’s work together.
Chad Higinbotham
Product Design Leader
New York
