Victoria’s Secret Beauty

Product bundling made easy for everyone involved.

Victoria's Secret wanted to reward customers for purchasing multiple items at once. To qualify, shoppers needed to select one item from multiple product categories within a limited assortment. To complicate things further, rewards could vary from price discounts to free gifts with selectable attributes.

Our aim was to develop a feature that helped customers easily build product bundles and merchandisers to efficiently set-up and maintain them.

ROLE

→ Director, Product Design

CONTRIBUTIONS

→ MVP Strategy
→ Cross-Functional Collaboration
→ Interactive Prototypes & Testing
→ UX/UI Design
→ Interaction Design

Let’s work together.

Chad Higinbotham

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